Last updated: 19 August 2026

This page explains what happens to your information when you use this website or send an enquiry. It is written plainly on purpose. If anything here is unclear, please ask and it will be explained.

Who is responsible for your information

This website is run by ReelSlinger Limited, a company registered in England and Wales, company number 11057267, which trades as Oxbridge GCSE Tutor.

Address: ReelSlinger Limited, 3 Mountbatten Close, West Bromwich, B70 6QN
Email: [email protected]

It is a one-person tutoring practice. Stephen Kailey reads every enquiry himself. There is no sales team and nobody else handles your details.

What you send us when you make an enquiry

If you fill in the enquiry form, you are asked for:

Only your email address is required. Everything else is optional, and an enquiry with nothing but an email address is perfectly welcome.

Some of this is information about your child, specifically their school year, what they are studying, their exam board, and whatever you choose to write in the message. There is more about children’s information further down, because it deserves its own section.

Please do not send us anything you do not need to. In particular, we do not need your child’s full name, their school’s name, their date of birth, or any medical or diagnostic information, in order to answer an enquiry. If those things become relevant later, they can be discussed properly then.

You can also contact us by WhatsApp or by telephone. If you do, we have your phone number and whatever you say to us, in the same way as any ordinary phone call or message.

A word about WhatsApp, because it is somebody else’s app. WhatsApp is run by Meta, the company that also runs Facebook and Instagram. If you message us there, your messages, any voice notes and any pictures you send sit in WhatsApp as well as on our phone, and Meta holds them on its own terms, which are theirs and not ours. The messages themselves are encrypted so Meta cannot read them, but Meta still knows that your number and Stephen’s number are in contact. We do not choose that and we cannot change it. Meta holds those messages on its own servers in Ireland, the United States and elsewhere, which is outside the UK. If you would rather Meta were not involved at all, email or telephone instead, and nothing is lost by doing so.

Where information about your child comes from

Nearly all of it comes from you, the parent or carer, and not from your child. That is worth saying plainly, because a child has a right to know who told us what about them.

What we hold about your child Who it came from
Their school year, subject, exam board, and anything you write in the enquiry message You. You typed it into the form, or said it on the phone or on WhatsApp
Their first name, and the days and times of their lessons You, when lessons are arranged
Their essays and other work Your child, or you, when it is sent in for marking
Notes on what a lesson covered and how it went Stephen, written by him after teaching
A lesson recording, if you agreed to one The lesson itself, with the recording made in front of both of you

We do not buy information about anybody, and we are not given any by anybody else. Nothing here comes from a school, a data company, a lead-selling service, an advertiser or a social network. If it is on this list, either you gave it to us or it came out of the teaching.

What happens if you do not want to give us something

Most of it is genuinely optional, and some of it is not. Here is which is which.

What happens to an enquiry after you press send

Three things, in this order.

  1. It is saved on this website, in the website’s own store of form submissions, on the web hosting company’s servers. The hosting is provided by SiteGround.
  2. It is emailed to Stephen, so that he sees it. The email is sent through a company called MailerSend, whose only job is to deliver the message reliably and stop it landing in a spam folder. MailerSend passes the email on to Stephen’s own inbox at Google. MailerSend keeps its own record of the delivery for 24 hours and then deletes it.
  3. You are taken to a thank-you page.

That is the whole journey. Your enquiry is not sent to any other tutoring company, any lead-selling service, any advertising network, or any customer database. It is not sold, and it is not shared with anybody who is not listed on this page.

Why we are allowed to hold it, in legal terms

Data protection law says we have to have a proper reason for each thing we do with your information, and say which reason it is. Here is every one of them.

Getting you started

Actually teaching your child

Keeping the show on the road

Things we only do if you say yes

One thing we do whether or not anybody agrees

Nothing here is decided by a machine

No decision that affects you is made automatically. Stephen reads every enquiry himself and decides everything himself. There is no software that scores you, ranks you, sorts you into a category or decides whether you are offered lessons, and nothing about you is fed into a system that makes a choice with a real consequence.

How long we keep it

What How long Where
Your enquiry, in the website’s store 12 months after we last had a real exchange with you, then deleted This website’s database
The email copy of your enquiry 12 months after we last had a real exchange with you, then deleted. The whole email conversation goes, not just your first message Stephen’s email inbox
MailerSend’s delivery record 24 hours MailerSend
Your child’s marked work, feedback and progress reports 12 months after their last lesson, then deleted Stephen’s own files
A recording of a lesson, where you have agreed to one Deleted as soon as the notes are written, and within 30 days at the latest. The notes are kept; the recording is not Our lesson-notes software
Safeguarding records, in the rare case one is ever needed Kept separately and for much longer. See the children’s section below Stephen’s own secure records
If you become a student, records of lessons and payments As long as needed while you are a student, and afterwards for as long as tax and accounting law requires, which is normally 6 years ReelSlinger Limited’s own records

What “a real exchange” means. A reply, a phone call, a trial lesson or a lesson. An automatic “thanks, we got your message” does not count and does not restart the clock.

If you ask us to delete your information sooner, we will, unless there is a legal reason we must keep something, such as an accounting record or a safeguarding record.

Children’s information

This matters more here than on most websites, so it gets its own section.

Almost every enquiry is made by a parent or carer about their child, and children aged eleven to sixteen also read the free study guides on this website. UK data protection law gives children’s information extra protection, and the following is how that is handled.

We ask for as little about your child as we can. School year and exam subject are asked because they decide whether a tutor can genuinely help, and which exam board’s material would be used. We do not ask for your child’s name, their school, their date of birth or anything about their health.

We never advertise to children, and we do not build profiles of them. Nothing on this website targets adverts at anybody, and no information collected here is used to work out things about a child in order to sell to them. There is nothing on this site to sign up to, and we do not send marketing email to anybody.

We expect the person filling in the form to be a parent or carer. If you are under 18 and want tutoring, please ask a parent or carer to get in touch on your behalf.

Children reading the study guides are not asked for anything. The revision pages are free to read and require no account, no sign-up and no details of any kind.

Lessons are sometimes recorded, and we ask you first

Some lessons are recorded. The recording is used to write up three things: teaching notes, written feedback for your child, and a short summary of what the lesson covered. That way your child gets more back from the hour than they would otherwise, and you can see what was actually done.

Here is exactly how that works.

We sometimes send feedback as a voice note, occasionally with a few pictures of your child’s work attached, because it is quicker and warmer than a long email. That voice note is about your child, so it counts as their information too, and it is sent only to you.

It travels back the same way you already talk to us, whether that is email, WhatsApp or the phone. We do not open a new channel to send it. If the way you message us is WhatsApp, then the voice note and any pictures sit in WhatsApp too, on Meta’s servers and under Meta’s terms, exactly as described in the list of companies further down. If you would rather that did not happen, say so and we will send feedback by email instead, or just tell you at the end of a lesson.

What happens to your child’s work after lessons finish

Marked essays, feedback and progress reports are kept for 12 months after your child’s last lesson, and then deleted. Twelve months covers the ordinary reasons for keeping it, such as a student returning after a break, or a parent asking for the old feedback after results day. After that it is no longer needed and it goes.

There is one exception, and it is an important one. If a piece of work, or something around it, ever suggests a child may be at risk, that becomes a safeguarding record. Safeguarding records are kept separately from everything else, and for much longer.

How much longer. We follow the same timings schools use, which the Department for Education publishes. A safeguarding record is kept until the young person turns 25. Where the record is about child sexual abuse, it is kept for 75 years, because survivors sometimes come forward decades later and the record may be the only thing left that supports what they say. Those timings are deliberately long. Deleting such a record early would take away something a person might one day need.

This only happens where there is a genuine concern. It is not something that applies to an ordinary student, an ordinary essay, or a difficult term.

If you are the student, this bit is for you

You are probably here because you are revising, or because a parent booked lessons. Either way, this is your information we are talking about, so you should be able to read about it yourself. Here it is, short.

Reading the study guides costs you nothing. You do not have to sign up, log in, or type your name anywhere. You can read every guide on this site without telling us who you are.

Most of what we know about you came from your parent, not from you. When they enquired, they told us your school year, your subject and your exam board. If you want to know exactly what we hold about you, you can ask, and we will tell you.

If you have lessons, we keep the obvious things. Your first name, when your lessons are, the work you send in, and notes on what each lesson covered. That is how you get proper feedback rather than a shrug.

Some lessons get recorded, and here is the deal. The recording is only there so your work can be written up into notes and feedback. Your parent is asked first and has to say yes. You can say you would rather not be recorded. Tell Stephen or tell your parent, and it stops. You will not be in trouble and nobody will make it awkward.

Nobody is advertising at you. We do not sell your details, we do not build a profile of you, and no company is paying us to put things in front of you. There is nothing here to sign up to, and we do not send marketing email.

Be careful what you type into the chat assistant on the homepage. It sends what you say to another company. Do not put anything personal in it. If you want to say something private, tell your parent or email us instead.

You can ask us things about your own information. What do you have about me? Can you delete it? Can you fix it, because it is wrong? Email [email protected] and just ask, in your own words. It is free, there is no form, and you will get a proper answer. It helps to tell a parent you are doing it, but you do not need their permission to ask.

One thing we would have to keep. If we ever became worried that you were not safe, we would write that down and keep it, and we could not delete it just because you asked. That is there to protect you, and it is the only thing on this page that works that way.

If something here bothers you, say so. Tell a parent, tell Stephen, or tell a teacher you trust. You are allowed to ask about your own information and you are allowed to complain about it.

A parent or carer can ask us at any time what we hold about their child, and can ask us to delete it. There is no charge and no form to fill in. Just email us. The only thing we cannot delete on request is a safeguarding record, for the reason just given.

The free tools on this website that count visitors

Like most websites, this one uses tools that tell us how many people visit and which pages they read. They are listed here individually, and named, because you have a right to know exactly who is involved.

Tools that do NOT start until you agree

These do nothing at all until you say yes on the cookie banner. The banner covers four tools and gives each one its own switch, one for Google Analytics, one for Hotjar, one for the Trustindex review stars and one for the YouTube player, so you can allow one and refuse another. Leave a switch off and that tool never loads. You can change any of the four choices from the cookie settings control at any time. The banner has just been rebuilt, so everybody is being asked again, even people who answered the older version.

That includes Google Analytics. Some websites let their analytics run before you have said anything. This one does not. Until you turn its own switch on, Google Analytics does not start and your visit is not counted by it. Hotjar works the same way, and Hotjar matters more, because it records an individual visit rather than just adding one to a total.

Tool Who runs it What it does How long they keep it
Google Analytics Google Counts visits and page views and tells us roughly where in the world visitors are and which pages they read. It puts a small file on your device so it can tell a returning visitor from a new one Event data 2 months. Data tied to an individual visitor 14 months. (Verified from the account settings on 12 August 2026)
Hotjar Hotjar Ltd Records what happens on screen during a visit, meaning mouse movements, scrolling and clicks, and combines many visits into a colour map showing which parts of a page people look at. Anything you type is blocked before it ever reaches Hotjar, not wiped afterwards, and your IP address is not stored 365 days from the moment of the visit, then deleted
YouTube Google Plays the videos embedded on this site. YouTube can set cookies on your device when a video loads Set by Google. Yes, the no-cookie version of the embed is used: the player is loaded from www.youtube-nocookie.com, and our banner refuses any setting that points at the ordinary YouTube address
Trustindex Trustindex Displays our Google reviews on the page Nothing, because it stores nothing. We measured this ourselves on 18 August 2026. The review stars were loaded on their own, with the browser tools open, and Trustindex left no cookie and nothing at all in the browser’s own memory. So there is no length of time to give you, because nothing is kept on your device. It does still have to fetch the reviews from its own servers, so it can see that your browser asked for them. That figure is our own measurement rather than a promise copied from a Trustindex document, because Trustindex does not publish one about cookies

Hotjar is the one worth reading twice, because it records an individual visit rather than just counting it. That is precisely why we ask permission first, and why refusing is exactly as easy as agreeing.

Two things about Hotjar are worth knowing, because they are better than people expect. Anything you type into a form is suppressed by Hotjar before it leaves your browser, so the words never reach them at all, rather than being sent and then hidden. And Hotjar does not keep visitors’ IP addresses, so a recording is not tied to your address. Recordings and heatmaps are deleted 365 days after the visit, on every Hotjar plan.

A tool that runs without asking, and why that is allowed

Ahrefs Web Analytics counts visits and page views so we can see which study guides are useful and which are not being read. It uses no cookies and no lasting identifiers of any kind, so it cannot recognise you, follow you between visits, or tell one visitor from another. It only produces totals, such as “412 people read this page last week”.

The cookie banner does not ask you about this one, and it does not mention it. The banner is only for the four tools that wait for a yes. Ahrefs is not one of them. It starts on its own, on every page, without anybody being asked. So this page is where you are told about it, and the switch below is how you stop it.

UK law allows plain visitor-counting like this without asking permission first, on two conditions: we have to tell you it is happening, and we have to give you a simple, free way to say no. Here is the way to say no. Press the button and the counting stops, on this page and on every other page, and it stays stopped when you come back. It is free, we never ask you why, and nothing else on the site changes or stops working.

Visit counting is on. The switch that turns it off needs JavaScript, which is switched off in this browser. With JavaScript off, nothing is counted anyway. If you would like it recorded, email us at [email protected] and we will confirm it in writing.

This is the only place the switch lives. The cookie policy points here rather than carrying a second copy of it, so there is only ever one thing to change.

Things that keep the website working

Some small files are needed for the website to function at all, such as remembering your cookie choice so you are not asked again on every page. There are also files set by Cloudflare, which protects the site from attacks, and NitroPack, which makes pages load faster. These do not track you across other websites and they cannot be switched off, because without them the site would not work properly.

A full, current list of every file this site uses is set out on the cookie policy page.

The chat assistant on this website

There is a chat assistant on the site, provided by a company called ElevenLabs. It is a talking assistant, so it can use your microphone, and you can type to it instead if you prefer. You can also attach files to a conversation with it.

Before it starts, it asks your permission, and you can decline and use the contact page or the phone instead.

What happens to what you say or type:

Please do not type or say anything private into the chat assistant. If you want to tell us something personal about your child, use the enquiry form or email instead.

The companies that handle your information

We are a one-person practice and we use ordinary business services to run the website and send email. Here is the complete list, what each one does, and where it is based.

Some of them hold information outside the UK. When information leaves the UK it stops being covered automatically by UK law. So the law says we may only use a company that has signed a promise UK regulators accept, agreeing to protect it to the same standard anyway. There are two such promises in ordinary use: a UK transfer contract (the UK government publishes the wording, either as a standalone contract or as a short UK add-on to the European version), and the UK and US data agreement, which is an approved arrangement letting American companies hold UK information under UK-standard rules.

Five of them have made that promise, and we have read it in their own published terms:

For the rest, here is what we actually know, and we are not going to claim a promise we have not seen.

Company What they do for us Where The UK promise
SiteGround Hosts the website and stores enquiry submissions European Union UK transfer contract signed, and also covered by the UK and US data agreement. Checked
Cloudflare Sits in front of the website to protect it and speed it up United States and worldwide UK add-on to the European contract signed. Checked
NitroPack Speeds up page loading European Union Not established. We do not claim a promise we have not seen
MailerSend Delivers enquiry notification emails European Union UK add-on to the European contract signed. Checked
Google Runs Stephen’s email inbox, provides Google Analytics if you agree to it, and serves the YouTube videos on this site United States Certified under the UK and US data agreement. Checked
Hotjar Screen recording and heatmaps, only if you agree to it European Union Not established. We do not claim a promise we have not seen
Trustindex Displays our Google reviews, only if you agree to it European Union Not established. We do not claim a promise we have not seen
Ahrefs Cookieless visitor counting. Receives anonymous totals only, nothing that identifies you Singapore Not established. We do not claim a promise we have not seen
ElevenLabs The chat assistant. All data stored in the United States (verified from their own privacy policy, 20 May 2026), kept for 730 days, which is two years. Not used to train their systems: that setting is switched off, checked 18 August 2026. The assistant is scheduled for removal once the new page is live and stable United States Certified under the UK and US data agreement. Checked
Meta (WhatsApp), meaning Meta Platforms Ireland Ltd and Meta Platforms Inc. Carries WhatsApp messages, voice notes and pictures that you choose to send us, and feedback voice notes we send back the same way. Held on Meta’s servers under Meta’s own terms, for as long as those terms say. We do not control it Ireland, the United States and worldwide Not established. Meta holds it under Meta’s own terms, not ours, and we do not claim a promise we have not seen
Our lesson-notes software Records a lesson, where a parent has agreed, and turns it into teaching notes [COUNTRY TO BE ADDED once the software exists] [TO BE CHECKED before the tool is used on a real lesson]

Your rights

UK data protection law gives you rights over information about you and about your child. You can ask us to:

  1. Tell you what we hold about you or your child, and give you a copy.
  2. Correct anything wrong, such as a misspelled name or the wrong school year.
  3. Delete it. If you enquired and decided not to go ahead, you can simply ask us to delete the enquiry and we will.
  4. Stop using it for a particular purpose, or pause our use of it while a disagreement is sorted out.
  5. Object to us using it at all, where our reason for holding it was “legitimate interests”, meaning we decided we had a sensible business need rather than asking your permission. That covers our record of past enquiries, the basic running of the website, and the anonymous visitor counting we do with Ahrefs. Tell us and we stop, unless we can show a genuinely stronger reason to carry on, and we will explain ourselves if so.
  6. Object to marketing emails, and that one is absolute. If we ever email you about lessons or offers, you can tell us to stop and we must. No reason needed, no charge, and there is nothing we can weigh against it. Press unsubscribe or send one line by email.
  7. Hand it over in a form you can take elsewhere.
  8. Change your mind about the cookie banner at any time, using the cookie settings control on any page.

All of these are free, and none of them requires a reason, a form, or a particular form of words. “Please stop” is enough.

How to ask: email [email protected] and say what you want. There is no form and no charge. We will reply within one month, and usually much faster, because it is one person reading the inbox.

If you are unhappy with how we have handled your information

Please tell us first. It is one person running this, mistakes are possible, and most things can be sorted out with an email.

If that does not resolve it, you have the right to complain to the Information Commissioner’s Office, which is the UK regulator for this. Complaining to them is free and you do not need to speak to us first.

Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113
Website: ico.org.uk/make-a-complaint

Changes to this page

If what we do with information changes, this page will be updated and the date at the top will change. If the change is significant, such as adding a new tool that watches how you use the site, you will be asked afresh through the cookie banner.